Current Business Issues & Challenges based on Research

Website & Digital Presence

• Mobile website issues: Poor mobile user experience (per user notes)
• Online website problems: Described as "disaster" with no privacy policy
• Site map exposure: Publicly visible site map creating potential security/SEO issues
• Branding confusion: Needs separate brand for wholesale operations

Reputation Management

• BBB Status: 13 bad reviews on Better Business Bureau
• Google My Business: Not responding to reviews
• Review Management: No "manager call" protocol after bad reviews
• Customer Service: Reactive rather than proactive approach to complaints

Competitive Position

• BBB Accreditation: Company shows as BBB accredited with A+ rating (conflicting information)
• Market Presence: Operating since 2007 with claimed 5,000+ transactions
• Legitimacy: Recognized as legitimate cash buyer in industry reviews

Recommendations for Improvement

Recommendation for Immediate Actions Needed

1. Operation Customer Experience: Let's map out your seller's journey to spot where things go sideways, get your customer service firing on all cylinders, and build both quick-fix and long-game strategies for reputation management - including a review response system that doesn't sound like a robot wrote it.

   ⬇️ Click link below for deeper dive into insights:

   Osborne Homes Customer Review Analysis